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Promotion MythsMYTHS ABOUT ADVERTISING AND SITE PROMOTIONAt first wished to name article, somehow in a fashionable way, for example, "10 myths about site promotion" (like article, transfer with angelic which, leaves right after publications of this), but has then thought - "And if them it will appear more? Or suddenly it is less?". In general, myths about site promotion, and anything more. Any of them will be denied, any are cleared. Anyhow, speech here will go about promotion of a representation site, i.e. a site representing any firm, contrary to sites information, "cool" and so forth Promotion of each of set forth above has the features and methods peculiar to it, but we will speak about representation sites and applicability of "truisms" to these. Let's begin:1. The above attendance of a site, the, hence, more it is untwisted by Ha-ha-ha. It is true concerning everything, but only not for a representation site. Business and communism - two things not joint More comfortably to consider this subject, let's clear some basic terms in brief: Hit - quantity of displays of pages of your resource for a time unit (usually for days) the Host - in the given context, quantity of unique visitors for the same days (generally speaking, it not absolutely so, but to begin with will descend also this definition) With terminology were defined. We go further. Often, when speak about promotion of a resource, it is possible to hear - "Ooo! At me today on a site of 1000 hits and 250 hosts! Оооо...". Also insinuating offers from the companies which are engaged in advertising on the Internet Here concern: "For... Dollars we will provide to you... Unique visitors a day, and considering that each H Th visitor becomes the buyer - you will sell ХХХ units of your goods.You pay this company and... It carries out of the obligations - at you, we will admit 1000 hosts a day (to you in day 1000 persons come), but (that you there sell? Buses? ОК, let it will be buses), but buses are not on sale: (That is are on sale, of course, but all clients come to you, say, under the announcement from magazine "Russian bus". What happens? You simply became a victim of a myth The above attendance of a site, the, hence, more it is untwisted, no less than unfair firm which has played on this your error. By the way, such firms also cultivate this myth in a network, carefully, I would tell, cultivate. Varnishing its unattractiveness concepts of type "the thematic visitor" (the visitor come on a site, and the interested subjects to which the given site is devoted). All the same, let it even three times "thematic" - to you is necessary not the visitor - to you need production sales Let's simply replace The above attendance of a site, the, hence, more it is untwisted that is really true for a representation site than it is easier to find a representation site in a network - especially it is untwisted. Here so it is already better;-) It is checked up in practice. Though, also that the second causes the first also is true:-) it is fine, that we have made all here - have simply put a mare ahead of a cart, i.e. there where to it and a place. Simply it not an indicator for a representation site - that's all. Attendance of 1000 persons in day becomes easy movement of the left foot;-) And here if in an aforementioned example firm has promised to make so that your site will be the first in the list which is given out by Yandex on demand "bus"... Well, I with them too would not began to have business:-) is faster, I would believe to the promise on demand "bus" your site will get to first ten-twenty, and we will do the utmost, that it was in the first three-five. 2. To untwist a site - it is necessary to exchange links with other sites :-))) the Most hardy myth. In general, nonsense all it if to have in view of representation sites To me certainly will start to object - "And here citing Yandex... And here Google Page Rank... And here..." Bull-shi-t! First - that Yandex, accounted to the full the link from other site on yours also has raised in a consequence it yours YC, that other site should correspond to rather rigid requirements (now I project section with bases "раскруточной literacy" - base concepts of type "That such YC, or Page Rank" I will be understand in it while I will simply tell that the these above - the better), described on Yandex, one of which, conformity of subjects of a referring resource to subjects of that on which refer. Secondly (on the basis of previous) - representation resources very reluctantly go on placing of links to sites of similar subjects (read, on sites of competitors) understandably. Here registration in ratings, with placing of the counter at itself on a site concerns also. Can saw sites with such multi-coloured "garlands" of counters which are loaded on a half-hour? However, I test aesthetic pleasure when I see something similar - all so cheerfully blinks and turns;-)) In addition all search cars on these ratings... Is not present I will not write that they put on ratings - I the person cultural, even points a burden More shortly, we change: to untwist a site - it is necessary to exchange links with other sites on to untwist a site - it is necessary to have many entering links from sites of similar subjects (is desirable, with big Google PR). (All these replacements - for habit development to think correctly 3. Well and last, perhaps, for today a myth (it is simple at me time now poorly) - Registration in set of catalogues, not so strongly influences site promotion, in view of introduction by Yandex new TIC Hм... That's it on promotion of a representation site, this registration in catalogues influences very strongly, without dependence from TIC etc. Set of times observed, how unique possibility to "be" in the search car, especially for a new site (type of it;) there were catalogues. And all was artful enough - searching a car in the list of sites catalogues fell out at first, having come on which, it was possible then to pass to a required site. Accordingly for us those catalogues which not simply publish "the stupid link", type www.autobus.com - and what put in the body of a hyperlink specified at registration the name of a site have the greatest value. Probably, a bit later I will hang out the list of similar catalogues on my site - you also can participate in drawing up of the similar list. |
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